The vision has a stiff text and a honest text.

The stiff:

“collect photos and information from outdoor people and make a magazine to outdoor people”

The honest:

“I want to read a free outdoor magazine, made from people around the globe,  on my Ipad,  every Sunday, and dream about the next trip”

( it is a long trip before that happens, but I have photos to the first edetion and some mates with great pic´s) 

Bjørn @Heidenstrom